A few thoughts from Apple’s announcements are underwhelming

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NOT EVEN Apple messiah Steve Jobs could be bothered to get out of bed for the fruit-themed company’s announcements at its World Wide Developers Conference yesterday.

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(Bias disclosure: I’ve been a Mac user for over 20 years and am an AAPL shareholder. I do not claim to be dispassionate about this :-)

So the iPad has come out, and the questions have begun: Is there a place for it in the average computer user’s life? Isn’t it just a big iPod touch? Why doesn’t it do X?

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From an article on iPhone inroads into the Enterprise

“I have nothing against iPhone. It’s great,” says Manjit Singh, CIO at Chiquita Brands International Inc. “But we’re a BlackBerry shop, and I don’t think iPhone brings anything new to the table. It has a great user experience, but that’s all.”

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From an interview in Newsweek with Steve Jobs:

What was the design lesson of the iPod?

Look at the design of a lot of consumer products—they’re really complicated surfaces. We tried make something much more holistic and simple. When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can oftentimes arrive at some very elegant and simple solutions. Most people just don’t put in the time or energy to get there. We believe that customers are smart, and want objects which are well thought through.

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Advice from PC World. Remember this a company whose sole job is to review and evaluate Windows-based products.

It’s a very short article, but I’ve share a few excerpts:

Microsoft ads say “Your potential. Our passion,” but the real motto should be “Do the Minimum.” Whenever I pick up a Microsoft product, I expect stupid or dysfunctional design. You rarely disappoint me.

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